when somebody is walking out of a supermarket with a can of energy drink and three bags of chips, they're going to eat whatever they want to eat. what actual percentage of the population is going to be affected by this, by what's coming into their chain. >> people are interested in their food. so are we. we want to provide fact-based information to consumers that have some basis in science. but even the proponents of prop 37 agree that would be putting skull and cross bones on the label. that's when the founder of the proposition says. scientists agree that genetically en neared food are safe. even the american medical association voted to say that there is no concern. >> but the concern is that there is not enough research being done, things like allergens and what not. these products have been around for a couple of decades about but maybe that's not enough. >> there have been studies done, more than 400 studies done. and as you pointed out, they have been in the food supply for decades. we have eaten trillions and trillions pound of genetically engineered food. this is about prop 37. d